Defying the Odds


LEAP Africa’s Defying the Odds is an extraordinarily useful and inspiring book. It contains seven interesting and well-written stories of long-lived Nigerian family companies that are instructive about the practices that keep families in business for generations. Readers will learn many practical lessons from LEAP’s efforts. It is somehow reassuring that the fundamentals of success are the same everywhere in the world. Defying the odds uses examples of firms that have actually succeeded to prove that “it can be done” and therefore, to give all aspiring entrepreneurs in Nigeria the courage and determination to “go and do likewise”. It is a book very well worth reading.


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