Decolonising Africa’s Business Practices

Name: Decolonising Africa's Business Practices
SKU: 78275
Availability: InStock

₦2,000.00

The book “Decolonising Africa’s Business Practices:- Pro-Indigenous Marketing Pathway to a Paradigm Shift” is based on the 15th Inaugural Lecture of the Pan-Atlantic University to be delivered on September 1st, 2023, by Professor Ogechi Adeola.

The author, who is a Professor of Marketing at the Lagos Business School, shares insights from her research on marketing, strategy, tourism, and gender studies, with a particular focus on projecting a positive image for Africa.

5 in stock

About the Author

Ogechi Adeola is a Professor of Marketing and the Head of the Department of Operations, Marketing, and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Adeola holds a doctorate in Business Administration and a Master of Business Administration from Manchester Business School, United Kingdom. She also earned a Bachelor of Laws degree from the University of Nigeria and obtained a Barrister at Law certificate from the Nigerian Law School, after which she was called to the Nigerian bar. She serves as an Independent Non-Executive Director of Cornerstone Insurance Plc, Nigeria, a member of the Governing Board of the University of Kigali, Rwanda, and a Business Administration Advisory Board member of the University of the People, California, USA. Before her academic career, she spent over a decade in various roles within Nigeria’s financial sector, notably starting her journey at Citibank Nigeria.