Customer Pulse Check


Tracking your customers’ satisfaction with every interaction they have with you is crucial if you want to retain your customers and make them your advocates. Customer Pulse Check is not just any book telling you the dos and don’ts of getting your customers’ feedback. It puts customer feedback gathering into a customer experience management context as it impacts the different stages of your customers’ journey. After reading this book, you will not only understand the different stages of your customers’ journey, you will also be equipped with the basic knowledge and skill you need to manage your customers’ feedback in line with: designing and deploying customer feedback surveys sharing or reporting your data managing your stakeholders to address drivers of dissatisfaction creating a sustainable customer feedback management process


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