Corporate Culture: The Essence of Winning Companies

Corporate Culture: The Essence of Winning Companies

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A critical factor in the success of any winning company is a strong and positive organisational culture. It provides companies with a unique personality and firmly sets them apart. However, the power of a strong corporate culture has not been fully recognised nor utilised by the many SMEs struggling to differentiate themselves in the marketplace. This book seeks to address this by introducing business owners and managers of enterprises to the concept of corporate culture and its relevance as a tool for building high-performance organizations. Drawing on interactions with entrepreneurs at LEAP Africa’s Innovative Business Leadership Training Programme and key insights from top business leaders from Nigeria and globally, the book provides a guide to companies and entrepreneurs on how to create and sustain a strong and positive corporate culture. Following the tips and strategies outlined in this book, companies will set the foundation for a successful and a lasting business legacy.

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A critical factor in the success of any winning company is a strong and positive organisational culture. It provides companies with a unique personality and firmly sets them apart. However, the power of a strong corporate culture has not been fully recognised nor utilised by the many SMEs struggling to differentiate themselves in the marketplace. This book seeks to address this by introducing business owners and managers of enterprises to the concept of corporate culture and its relevance as a tool for building high-performance organizations. Drawing on interactions with entrepreneurs at LEAP Africa’s Innovative Business Leadership Training Programme and key insights from top business leaders from Nigeria and globally, the book provides a guide to companies and entrepreneurs on how to create and sustain a strong and positive corporate culture. Following the tips and strategies outlined in this book, companies will set the foundation for a successful and a lasting business legacy.

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LEAP Africa Ltd

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