Marketing is an integral part of any business. To take your business from level zero to any level, you must embrace marketing. In this insightful and engaging book, you will learn all the tenets of marketing, advertising, branding and entrepreneurship from 10 industry leaders. Written in simple yet stylish language, the book is broken into 10 chapters. Each chapter is dedicated to an industry leader handling a topic relevant to their experience and knowledge.
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
The first comprehensive account of the growing dominance of the intangible economy
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.
But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the big economic changes of the last decade. The rise of intangible investment is, Jonathan Haskel and Stian Westlake argue, an underappreciated cause of phenomena from economic inequality to stagnating productivity.
Haskel and Westlake bring together a decade of research on how to measure intangible investment and its impact on national accounts, showing the amount different countries invest in intangibles, how this has changed over time, and the latest thinking on how to assess this. They explore the unusual economic characteristics of intangible investment, and discuss how these features make an intangible-rich economy fundamentally different from one based on tangibles.
Capitalism without Capital concludes by presenting three possible scenarios for what the future of an intangible world might be like, and by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
Risk and Return is the story of one man’s return to Africa—a journey that begins with a search for self-fulfillment, which then evolves into an entrepreneurial adventure filled with tribulations, triumphs and many life lessons that will keep readers engaged from start to finish. In a casual conversational voice, the author–Yomi Jemibewon, gives an honest, often hilarious and sometimes sobering account of what it feels like to chase a dream under highly uncertain circumstances. His anecdotes and reflections about navigating an unfamiliar, sometimes unforgiving, African business environment — as an idealistic returnee, an eager entrepreneur, or a young family man — will help readers navigate the challenging and sometimes terrifying times that a person experiences when embarking on a big life change. For those readers with a special passion for Africa, his story just might inspire action to join the wave of people collaborating to galvanize positive change in Africa.
Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation:
*Autonomy—the desire to direct our own lives
*Mastery—the urge to get better and better at something that matters
*Purpose—the yearning to do what we do in the service of something larger than ourselves
Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.
Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
The road to success is rarely linear and never easy. Despite countless setbacks, Jim Ovia, founder of Zenith Bank, was able to achieve the unthinkable. Africa Rise and Shine is the story of Ovia's business and banking success and how he was able to create one of Africa's largest banks. Spanning decades of both world and Nigerian history, Africa Rise and Shine dives deep into the events that led to Ovia's triumph. Drawing upon his educational experiences and relentless determination, Ovia was able to overcome every hurdle that stood in the way of his bank becoming the national icon that it is today. Africa Rise and Shine outlines the tough, yet necessary business decisions that were essential to Zenith's prolonged success and is filled with valuable takeaways for every businessperson. Learn from one of the best in banking what it takes to truly be successful.
Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
Discover the secrets for how to think and act like the most successful people in the world and reap the rewards! In today’s constantly changing world, you have to be smart to get ahead. But the average person uses only about two percent of their mental ability.
A book on the successstories of 17 successful AfricanEntrepreneurs. The book features their background stories, how they started their companies, what their companies are all about, the challenges they have faced and how they overcame, and where they are now. It also contains words of inspiration and encouragement from these entrepreneurs to young and upcoming entrepreneurs.