Citizen Coke: The Making of Coca-Cola Capitalism
An absorbing history of how Coke’s insatiable thirst for natural resources shaped the company and reshaped the globe.
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health
Bartow J. Elmore