Citizen Coke: The Making of Coca-Cola Capitalism

Citizen Coke: The Making of Coca-Cola Capitalism

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An absorbing history of how Coke’s insatiable thirst for natural resources shaped the company and reshaped the globe.

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Description

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health

Additional information

Cover

Hardback

Pages

423

Author

Bartow J. Elmore

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