Alchemy

8,500.00

A breakthrough book. Wonderfully applicable to everything in life, and funny as hell. Nassim Nicholas Taleb. To be brilliant, you have to be irrational. Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpaste. We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.

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