21 Questions on Entrepreneurship


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If you want to hear it is easy to be an entrepreneur, then this is not the book for you. On the other hand, if you want a realistic manual on entrepreneurship this is a must have! The 21 Questions are answered with details that help clarify concerns on issues like funding, taking risks, start-up resources as well as providing the reader with templates on essentials like business plan, entrepreneurship check list, choosing the right location and coping as an entrepreneur. In this compilation of responses to “Ask Charles”, Charles Odii, founder of SME100Africa, has delivered a well thought out, comprehensive and useful guide for today’s entrepreneurs.”

Nonny Ugboma

Executive Secretary,

MTN Foundation Nigeria

“This book should be mandatory reading for all entrepreneurs, and the same goes for business owners who desire greater entrepreneurial instincts. I am delighted to be able to share this book with you, with the hope that you find it incredibly helpful when structuring better business concepts for your own business.

I applaud Charles for his achievement – and for his continuing contributions as a mentor and entrepreneur who devotes his time immensely to build the motivated community in Africa, and is a critical friend to many members of Nigeria’s start-up scene.

21 Questions on Entrepreneurship elaborates on all the possible challenges a nascent entrepreneur might face at the beginning of their journey, with a wide range spanning building company culture, finding market positions to dealing with the possible legal problems. This is an excellent book. If you are an entrepreneur, 21 Questions on Entrepreneurship is the book for you.”

Mandy Chung
Co-founder, Women in IoT,

More about the author.
Charles Odii is an Author, Development Consultant and Entrepreneur. He founded his first business at the age of 17. Charles is focused on encouraging young individuals to start early and grow sustainable businesses. Charles is the publisher of the 100talks.ng, an entrepreneurship and business magazine.

His global work experience covers impact investment, financial services, pharmaceutical, education, entertainment, manufacturing, aviation, retail, fashion and technology consulting.

Charles is the Founder of SME100Africa – A social enterprise, with the aim of ensuring African entrepreneurs succeed regardless of their socio-economic background, has grown to provide over one hundred thousand African Small and Medium Enterprises with access to finance, markets, capacity development, mentorship, networks, skills, resources and most importantly information.

Charles holds a BSc in Management Information System from Covenant University and an MSc in Marketing and Communication from Pan Atlantic University

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Charles Odii









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21 Questions on Entrepreneurship


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