• The Will to Win

    The Will to Win: The Story of Biodun Shobanjo by Dotun Adekanmbi is an account of the author’s personal journey to understanding in which the object of his search, a scholarly pursuit of excellence, was exemplified by one man who turned out to be the subject of the story.

    It is fundamentally a deliberative evaluation of leadership and enterprise management. It is as much a biographical portrait of Nigeria’s ‘Czar of Advertising’ as it is a story of the major developments in the world of marketing communications in Nigeria as it involves Shobanjo, Chairman of Troyka Holdings, West Africa’s largest marketing communications group.


    The Will to Win


Main Menu

WhatsApp chat