Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly; acted upon.₦4,500.00
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.₦4,500.00