• Shoe Dog: A Memoir by the Creator of NIKE

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

    In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

    But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

    Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

  • This is Marketing: You Can’t Be Seen Until You Learn To See

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

    Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

    This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

    It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

  • Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life

    New York Times bestselling author of The Power of Broke and “Shark” on ABC’s hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top.

    Daymond John knows what it means to push yourself hard–and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales.

    Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You’ve got to rise and grind every day.

    In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.

  • Risk and Return

    Risk and Return is the story of one man’s return to Africa—a journey that begins with a search for self-fulfillment, which then evolves into an entrepreneurial adventure filled with tribulations, triumphs and many life lessons that will keep readers engaged from start to finish. In a casual conversational voice, the author–Yomi Jemibewon, gives an honest, often hilarious and sometimes sobering account of what it feels like to chase a dream under highly uncertain circumstances. His anecdotes and reflections about navigating an unfamiliar, sometimes unforgiving, African business environment — as an idealistic returnee, an eager entrepreneur, or a young family man — will help readers navigate the challenging and sometimes terrifying times that a person experiences when embarking on a big life change. For those readers with a special passion for Africa, his story just might inspire action to join the wave of people collaborating to galvanize positive change in Africa.

    Risk and Return

    3,000.00
  • To Every Man a Brain

    To Every Man A Brain takes the reader on a journey of self discovery, uncovering the myth around ideation while laying significant emphasis on cogent principles and methodologies that help unlock opportunities around us. Millions of youth on planet earth have spent a significant time ‘’doing’’, with very little time ‘’thinking’’. This needs to change immediately. Finally, the book is expected not only to energize you to act appropriately but more importantly to sign up as one of the change agents that would cause the revolution we all desperately need. Essentially, ‘To Every Man A Brain’ is about a new MOVEMENT. You are welcome to join usPO

  • Go Global with Opportunities

    Go Global With Opportunities is one-of-a-kind and deals on a subject matter that is new, rarely discussed yet largely sought-after by many, especially young people. It draws on ideas from the author’s personal experiences, work with opportunitydesk.org, conversations with several people and years of research. It targets young people everywhere who are hungry for opportunities and aims to prepare them to go from local to global influencers and champions.

  • Bank of Deposits

    Bank of Deposits presents the passion/talent dilemma through the eyes of a young boy growing up in Nigeria. In informal lingo, Okwukwe Chukwuka delivers 244 pages of witty semi-fiction about passions & talents in a Nigerian society. Inspired by personal experiences, he tells how youngsters and adults as well can tap into their passions/talents and interpret plus integrate them within the Nigerian and African environments.

    Bank of Deposits

    2,000.00
  • African Entrepreneurs and their Success Stories

    A book on the success stories of 17 successful African Entrepreneurs. The book features their background stories, how they started their companies, what their companies are all about, the challenges they have faced and how they overcame, and where they are now. It also contains words of inspiration and encouragement from these entrepreneurs to young and upcoming entrepreneurs.

  • We First: How Brands and Consumers Use Social Media to Build a Better World

    A social media expert with global experience with many of the world’s biggest brands including Nike, Toyota and Motorola’s”Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

  • The Magic Wand Brand Strategy

    What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience?

    It is becoming harder by the day for small businesses to maintain customer loyalty. Growing businesses alike struggle to keep their brands memorable. It is as if there is a widespread charm of forgetfulness caused by the saturation of the numerous brands we come across and interact with on a daily basis. How do you help customers escape being ‘oblivated’ and keep your brand as top-of-mind and the go to solution whenever they are in need of the services you offer?

    From Hogwarts to New York, this book takes you through the fantasy world of Newt Scamander and Harry Potter to simplify the basics of building a sticky and relevant brand.

    Among other things, you will learn how to trigger favourable emotional responses from your target audience through the art of brand storytelling, using examples of some stories you are already familiar with. Brand strategy books used to be complex and boring, until now!

  • The Success Principle

    Creative advice for thriving in any career For many workers in companies today building a career is a difficult task. Young educated professionals entering the workforce worry about keeping up with the changing requirements for their positions. Those who have built a career foundation over several years are concerned about whether they can survive as companies reinvent their corporate missions and business strategies. The bottom line is that almost everyone can use help.

    The Success Principle provides that help. Designed for professionals in the 20-45 year old age group, this innovative title isolates the key for personal success and shows anyone how to grow and thrive in their career in today’s rough and tumble business world.

    Based upon a unique study of over 450 successful professionals, The Success Principle also shares their success stories and shows how many of them used the key elements of The Success Principle to maximize their career success. The Success Principle is one book that belongs in every working person’s library.

    The Success Principle

    10,000.00
  • Africa Rise and Shine: How a Nigerian Entrepreneur from Humble Beginnings Grew a Business to $16 Billion

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    The road to success is rarely linear and never easy. Despite countless setbacks, Jim Ovia, founder of Zenith Bank, was able to achieve the unthinkable. Africa Rise and Shine is the story of Ovia’s business and banking success and how he was able to create one of Africa’s largest banks. Spanning decades of both world and Nigerian history, Africa Rise and Shine dives deep into the events that led to Ovia’s triumph. Drawing upon his educational experiences and relentless determination, Ovia was able to overcome every hurdle that stood in the way of his bank becoming the national icon that it is today. Africa Rise and Shine outlines the tough, yet necessary business decisions that were essential to Zenith’s prolonged success and is filled with valuable takeaways for every businessperson. Learn from one of the best in banking what it takes to truly be successful.

  • Drive: The Surprising Truth About What Motivates Us

    Forget everything you thought you knew about how to motivate people—at work, at school, at home. It’s wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

    Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges. In Drive, he reveals the three elements of true motivation:

    *Autonomy—the desire to direct our own lives
    *Mastery—the urge to get better and better at something that matters
    *Purpose—the yearning to do what we do in the service of something larger than ourselves

    Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

    Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.

  • Small Business, Big Money: How to Start, Grow and Turn Your Small Business into A Cash Generating Machine

    Give Me Just 3 Hours And I Will Show You How To Start, Grow And Turn Your Small Business Into Your Personal ATM That Will Give You Money On A Daily Basis! Are you planning to start a business? Do you have a small business but you are not making enough money to cover your bills and live the kind of life you want? If you answered YES to any of those questions, this is the most important book you will ever read. Here’s why; In this book, I shared the exact business and marketing techniques I used in starting my business from scratch and turning it into an empire that it has become today. You will discover valuable lessons like… 1. How to decide on the kind of business you should do 2. Why it can be a bad idea to sell what people NEED to buy 3. 7 commandments you must follow before you spend any money on advertising 4. How to get others to promote your business for you for FREE 5 How to price your products and services for maximum profitability 6. 10 factors you should consider before you quit your job to start a business 7.The full story of how I started NairaBET.com And lots more. Read this book, apply the lessons in it and watch your business transform into a cash minting venture. See you at the bank.

  • To My Younger Self

    To My Younger Self is a collection of inspiring letters and stories from business leaders and top professionals in Nigeria, sharing their lessons in business, career and family. Some of the contributors include Ibukun Awosika, Gbengba Oyebode, Betty Irabor, Nike Ogunlesi, Kunle Elebute, amongst others.

    To My Younger Self

    3,500.00
  • Let’s Talk Marketing & Business

    Marketing is an integral part of any business. To take your business from level zero to any level, you must embrace marketing. In this insightful and engaging book, you will learn all the tenets of marketing, advertising, branding and entrepreneurship from 10 industry leaders. Written in simple yet stylish language, the book is broken into 10 chapters. Each chapter is dedicated to an industry leader handling a topic relevant to their experience and knowledge.

  • Rework: Change the Way You Work Forever

    Here is a different kind of business book – one that explores a new reality. Today. anyone can be in business . Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple.That means anyone can start a business…. Satisfaction guaranteed,or money back.

  • The Everything Store: Jeff Bezos and the Age of Amazon

    Amazon.com’s visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now.

  • Lean In: Women, Work, and the Will to Lead

    Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition.

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