Showing 121–140 of 243 results

  • Digital Trust: Social Media Strategies to Increase Trust and Engage Customers

    Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial environment, meaning current strategic models and branding practices are quickly becoming outdated and ineffectual. With greater corporate transparency, consumer empowerment and online activism come new commercial opportunities and pitfalls.

  • The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

    From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.

    In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the bestselling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next ten years of rapid technological disruption.

  • She Evolves

    Shevolve is a coinage from the phrase ‘She Evolves’. She Evolve is a well-thought out self development book filled with practical knowledge that will help a woman navigate effectively and optimally through each decade of her life. The personal stories, knowledge and lessons shared in the book should help the woman maximize her present decade and give her insights into the decades ahead.

  • The Mind’s Game: An Inspiring Guide for Entrepreneurial Success

    The Mind’s Game is a must-read for aspiring, new and established entrepreneurs. It is also a book anyone chasing important dreams will find essential. It teaches about the mindset entrepreneurs must have to be successful and more importantly, about the psychological interplays of our day to day interactions and transactions in business. There are many powerful principles and concepts for entrepreneurial success in this brilliant book. With a lucid, simple and direct style, the book throws light on the roles of mentoring, learning, relationships, financial intelligence and the right kind of values for succeeding in business.

  • The Formula for Wealth

    The Formula For Wealth is a book about the fundamentals of wealth creation through entrepreneurship, investing and leadership. It leverages on the author’s personal experiences as a guide to help entrepreneurs with a desire to create real wealth. Readers of this book are educated on fascinating concepts of the poverty trap, money illusion and the foundational principles of wealth creation. It is a must read for anyone with a desire to create real wealth even in the midst of a global pandemic or an economic recession irrespective of the person’s financial status, age or geographical location.

  • 30 Career Lessons I Learnt Along The Way

    If you are interested in starting or ramping up your career, then this book is for you! The author uses intensely personal experiences and real-life examples to reveal what you need to know about: When and how to position yourself for a job change, How to ace your next interview, The dynamics of emotional intelligence and being street-smart, How to be a great supervisor or manager, Rules for managing office politics and superiors, and much more. This book also contains timely secrets that will make your career future-proof. In addition, you will discover how to avoid the numerous pitfalls that can put a drag on your career. This is highly recommended reading for those interested in career development, job hunting or in business and professional growth.

  • Never an Afterthought: Private Sector Pragmatism to Government Idealism & the N-Power Success Story

    “Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men.” – Proverbs 22:29Quoting the verse on diligence holds truer for no man but Mr. Afolabi Imoukhuede. Before his appointment as SSA to the President on Job creation, Afolabi designed his own academy “SkillUp” where he trained young Nigerians in technical and vocational education to fill a lacuna of skilled artisanship in Nigeria. It was this passion and dedication to creation of employment opportunities that led him to government where he became the inaugural officer in charge of the N-Power component of the President Muhammadu Buhari’s National Social Investment Programme (NSIP). In the pages of Never an Afterthought, Imoukhuede narrates his journey on the path of destiny and explains the reasons for the creation of the N-Power programme, its initial hiccups and enduring successes. He shows that the transparency and efficiency of N-Power’s operations can shine the light on how private sector pragmatism can impact government idealism.

  • The Obstacle is the Way: The ancient art of turning adversity into opportunity

    We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling ‘modern Machiavelli’ Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.

    If the competition threatens you, it’s time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy – it’s also potentially generating publicity.

  • Linchpin: Are You Indispensable? How to drive your career and create a remarkable future

    In this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.

    Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it’s more essential than ever to become indispensable – to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art – and, in today’s world, they get the best jobs and the most freedom.

  • Consiglieri: Leading from the Shadows

    The key to success lies in getting to the top. Right? Wrong.

    Not everyone can be in charge but, more importantly, not everyone should want to be. Richard Hytner, deputy chairman of Saatchi & Saatchi, thinks it’s time to celebrate the second-in-command, the consiglieri: Merlin to King Arthur, Al Gore to Bill Clinton, Rasputin to the Russian Royal Family. These are the deputies, Vice-Presidents, Chief Operating Officers, Chief Financial Officers, Department Heads, First Lieutenants and First Violins whose influence determines the fate of countries, companies and individual ventures all over the world.

  • The 22 Immutable Laws Of Marketing

    Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

  • The 22 Immutable Laws Of Branding

    Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world’s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

  • Bold: How to Go Big, Create Wealth, and Impact the World (Exponential Technology)

    From the coauthors of the New York Times bestseller Abundance comes their much anticipated follow-up: Bold–a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

    Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from “I’ve got an idea” to “I run a billion-dollar company” far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the Psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities–armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.

  • Catalyst

    From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

    Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

  • God’s Bankers: A History of Money and Power at the Vatican

    From a master chronicler of legal and financial misconduct, a magnificent investigation nine years in the making, this book traces the political intrigue and inner workings of the Catholic Church. Decidedly not about faith, belief in God, or religious doctrine, this book is about the church’s accumulation of wealth and its byzantine entanglements with financial markets across the world. Told through 200 years of prelates, bishops, cardinals, and the Popes who oversee it all, Gerald Posner uncovers an eyebrow-raising account of money and power in perhaps the most influential organization in the history of the world.

  • Bezonomics: How Amazon Is Changing Our Lives, and What the World’s Companies Are Learning from It

    Amazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon’s impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.

    Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.

  • The Snowball: Warren Buffett and the Business of Life

    Recounting the life and times of one of the most respected men in the world, The Snowball is the most fascinating financial success story of our time. Warren Buffett, the legendary Omaha investor has never written a memoir, but finally has given Alice Schroeder unprecedented access to him and all those closest to his work, opinions, struggles, triumphs, follies and wisdom. The result is this personally revealing and complete biography of ‘The Oracle of Omaha’, indispensable reading for those who wish to know the man behind the outstanding achievements.

  • How To Bring Your Customers Back

    This magical manual is one of the best you will see out there. It is created to make transferable knowledge available to business owners and to those who aspire to become one, acquitting them with requisite skills on how to retain customers and clients.

    Today, attention is shifting to the “business world” and the major concern of business owners and aspiring entrepreneurs is how to keep their business running by not losing their customers to the raging competition. Customers are the backbone of any thriving business and as such, it is important to retain them for the sustainability and continuity of such business.

    In this book, the author lucidly and elaborately defines the steps and presents the models on how you can maximize your business advantage and conquer the fear of losing your customers to the competition. This book is filled with powerful, yet, simplified nuggets on how to bring your customers back.

    This piece of gold shouldn’t be owned only by business persons, but also by companies, corporations and agencies to empower their employees with this magical customer retention manual.

  • In Search Of Excellence: Lessons from America’s Best-Run Companies

    In Search of Excellence has long been a must-have for the boardroom, business school and bedside table, and continues to influence the thinking of leaders and managers across the globe today.

    Based on a study of forty-three of America’s best-run companies from a range of sectors – consumer goods, technology, services – the book identifies eight common ‘attributes of excellence’ that made these organisations successful. Though many of the profiled companies have since lost their edge (or disappeared completely), these eight management principles, each highlighted in a chapter in the book, have shown themselves to be timeless.

  • Good Strategy/Bad Strategy: The difference and why it matters

    When Richard Rumelt’s Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

    Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.